How to automate your follow ups based on what people are buying from your Shopify store using Mailchimp

How to automate your follow ups based on what people are buying from your Shopify store using Mailchimp

When someone buys a product from your online store, chances are that you would want them to buy more. This is because it’s easy to get your customers to buy again from you rather than going after the people who have never bought anything from your online store. And if your customers buy more from your online store, the average lifetime value of your customer increases which in turn increases your revenue and helps you keep running your business. But how do you turn your customers into repeat customers? By creating automated follow-up emails based on their recent purchase. It...

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Infographic: Discount Vs Free Shipping

Infographic: Discount Vs Free Shipping

According to the study by Flagship research conducted on behalf of Bluehornet, revealed that people between the ages of 18 and 45 preferred percentage discount to free shipping when making a purchase online. While older internet users preferred free shipping over discounts. Since most of you, Ecommerce business owners, are getting ready for the holiday season, this infographic will give you insights into making decisions about your holiday campaigns taking into account your targeted audience. Data Source - eMarketer Would you like to display this infographic on your website? To share this infographic with the readers of your blog or...

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35 Actionable Ideas For Driving Highly Targeted Traffic To Your Website

35 Actionable Ideas For Driving Highly Targeted Traffic To Your Website

Most business owners who have just starting selling or already selling online struggle to get consistent traffic to their ecommerce website. Without web traffic, you cannot get new customers. And without customers, you won’t be able to sustain your business for long time. And we are not talking about just about any web traffic here. We are talking about leveraging different channels that drives targeted audience, who become your customers and buy from your website. So, how do you get these paying customers to come to your website? Here are 35 actionable ideas you can use right now to drive...

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4 ways to understand your website's data to get more sales (plus tools you can use)

4 ways to understand your website's data to get more sales (plus tools you can use)

Your website’s data is important. Your marketing strategy depends on it, your conversion strategy depends on it and even your decisions to tweak or redesign your website depends on it. It’s so important that I can draw a direct line between your data driven decisions and thousands of dollars in revenue. There are 4 key ways you can collect your website’s data. I’ll go over each one step by step but first... ...let me show you what kind of impact it can have on your business with an example. A few months ago, I was making theme modifications to a...

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How to convert people when they are just about to leave your website

How to convert people when they are just about to leave your website

As someone who sells online, you know how hard it is to get traffic to your website. Whether it is getting traffic by advertising on other websites, targeting people through Facebook ads, focusing on search engine optimisation or using any other forms of media. According to a research by Monetate, the conversion rate of new visitors ranges from 1.68% - 2.18%. This means that most of the people who come to your website leave without buying from you. What if you are able increase your conversions by even a few percentage points? With minor improvements you’ll be able to get...

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